Adsense Ad Targeting - SEO Tips

This is the second in a series of items on optimizing your pages for AdSense. Looking back to
Adsense Ad Targeting Part One, these are five areas you need to give attention to:

1. Keyword analysis - Google is delivering ads according to your keyword content
   
2. Word frequency - aim for keyword density of no more than two percent overall
   
3. Font size - for example, using the H1 and H2 tags for your SEO-rich headlines
   
4. Link structure - relevant links using good anchors, to all your pages - not just the home page
   
5. Section targeting - you can also use section targeting, either to direct Google to your most relevant copy or to ignore irrelevant copy - find out how to use Adsense section targeting
   
   

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Adsense Ad Targeting

The official word from Adsense on ad targeting is
"We go beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

• Use "keyword-rich" copy as far as possible on all pages
• Contain your keywords or phrases in complete sentences - avoid using them in bullet point lists (like this one!)
• Emphasise your keywords with larger font sizes
• Make your inbound anchor text keyword-rich. This means when pages (your own or other websites) use your keywords as the anchor for the hyperlink. For example a link to this site would read 'Google Adsense Maximise Revenue

Tags:blogging, Affiliate Marketing, Adsense, ebooks, Business Advice, Business Tips, E-Mail Marketing, Google, careers, internet+marketing, technology, weblog, page rank

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