15 July 2009

Plan for Success

The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there.

If you compare the internet to a mall, then your web site is a store in the mall. A profitable store includes a well-trained staff, attractive displays inside, a nice sign out front and a killer window display. A store alone won't make sales. You have to attract people inside, convince them you have something they need, and encourage them to act.

The same is true for an internet business. You have to attract customers and then sell them your product or service.

So, in this example, the store is your web site, the sign out front is your domain name, the knowledgeable staff is your content and the in store displays are the photos on your site. All you're missing is the window display. And that is your marketing plan. It is the "it" factor that draws people in. And there are many ways to do this online:

* Banner ads

* Ezine Ads


* Search Engine Marketing

* Joint Ventures

* Affiliates

Identify your Unique Selling Proposition (USP)

This statement is the headline for your web site and all other marketing material where your business name appears. It communicates the benefits of doing business with you and identifies what differentiates you from your competition. In short, why should they do business with you instead of someone else.

A strong USP is worth its weight in gold. Here are a few that hit the jackpot:

"Fresh, Hot Pizza Delivered to Your Door in 30 Minutes or Less, Guaranteed," Domino's Pizza

"The Ultimate Driving Machine," BMW

"Glasses in about an hour," LensCrafters

Your USP should instill excitement about doing business with you or finding out more about what you offer. Position it at the top of your home page and underneath your logo throughout your entire web site.

USP Tips

Avoid general statements and vague terms like "the best," since anyone can make that claim. Instead, speak directly to your ideal market, and address their wants. Explain what it is that makes you the best or what you do better than others. And use this USP in all of your marketing materials for greater consistency and overall impact. Not only does it help your prospect gain a clear view of your company it can help you stay focused when making key decisions.

The Difference between Features and Benefits

A feature is something the product or service has. The benefit is the emotional statement to show prospects what they will get and how they will feel as a result of using your product/service. Example of feature statement: Health Food products made with all natural ingredients.

Example of benefit statement: Natural health that keeps you fit and younger looking.

Write for Your Target Audience

Know your target audience. Are you B2B (Business to Business) or B2C (Business to Consumer)? It makes a difference. Do you sell wholesale or in bulk? Do you only take small orders or large orders? Be specific, let people know what you do and if they are in the right place. Keyword selection is important in helping guide the proper traffic, but we'll address that in depth later.

To start, just assume that people are going to come to your site confused and uncertain. Guide them through the site and show them exactly what you have for them. If they are unsure, they're out the door. If you convey immediately what you have to offer that perfectly fits their needs, you have your chance to win their business.

As you pull all these things together remember that your site should not cater to your preferences, but to your visitors' preferences. If it isn't converting, reexamine it for flaws and try testing to determine what brings in the best results.


Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com
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03 July 2009

Joan Ryan MPs Expenses Scandal

London MPs flipping their second homes for financial gain have been some of the worst examples of the MPs Expenses scandal. Forget the comical claims for toilet seats and the like - when an MP gets the chance to avoid tax in this way, they can make £000s.

MPs like Joan Ryan, the Enfield North MP who nominated her London flat as a her main home, have been claiming for decorating, furniture and fittings - even the costs of hetaing and lighting. Then when they sell the property they get the profits tax free. Later they have switched back to call the constituency house their main home, so they will also avoid tax whenever that property is sold.

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01 July 2009

Optimization problem

All Optimized and Going Nowhere?

It happens sometimes. Here are some of the common reasons you may not be indexed:

Index Time: It hasn't been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine's submission page, but these aren't always accurate or may be out of date. On the average, index times range from one to eight weeks depending on the engine. Some engines like AltaVista and Inktomi offer paid options if you wish to be indexed more quickly.

TIP! Time frame and expectations: Allow up to 4 months, if you are number 10 and want to be number 1, then it may just be time that is needed - but if you aren't showing up at all, then you need to look at keywords, content, title, description and keyword tags.

Already Indexed: The major engines won't tell you if you're listed; it's up to you to find out. The method to discover if a page or domain has been indexed varies from one engine to another. Never assume you're not indexed just because you searched through keywords and you never came up in the first few pages of results. You could still be indexed and end up at the bottom of the heap.

Roadmap from Home Page: Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. Think of your site links as a series of roads from one page to another. If there's no road from your home page to the page you want indexed, a search engine may decide the page is unnecessary.

External Links: Some search engines like Google and HotBot have been known to refuse to index Web sites that don't link to any other sites. Or, they may index your home page but refuse to index any other pages unless there are links from another domain. Or, they may index you for a while but then "prune" their database later because you didn't achieve any external links after a certain period of time.

Frames: Content inside of HTML frames can cause problems with submissions because the search engine may index the main content of the page, but not the surrounding menu frame. Visitors to your site find some information but miss the associated menu. It's generally better to create non-framed versions of your pages.

Spider Blocks: Search engine spiders cannot index sites that require a registration or password, and they can't fill out forms. This also applies to indexing of content from a searchable database. The solution is to create static pages that the engines can find and index without performing a special action on your site. Depending on your database system, there are both utility programs and companies that can assist you with this.

Free Sites: Because of all the "junk" submissions from free web sites like Geocities, many engines choose not to index sites from such domains or limit the number of pages they accept.

Guilt Through Association: If your Web site shares the same IP address as other Web sites on your host's Web server, you may find your IP quietly banned because of something someone else did. Ask your hosting service if your domain name has its own unique IP assigned to it. If not, ask them to move it to its own IP to avoid being penalized because of someone else.

Dynamic Pages: Dynamic pages with URLs containing special symbols like a question mark (?) or an ampersand (&) are ignored by many engines. Pages generated on the fly from a database often contain these symbols. In this situation, it's important to generate "static" versions of each page you want indexed. Fancy scripts and code on a page can hurt your rankings. When it comes to search engines, simple is better.

Large Pages: If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider finishes indexing. To avoid this, limit your page size to 50K or less. A good rule of thumb is that: page size + cumulative image sizes on the page ≤ 50K-70K If it is greater than that amount, visitors with dial-up connections will leave before the page fully loads.

Unreliable Hosts: It pays to have a reliable hosting service. If your web site doesn't respond when the search engine spider visits, you won't be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you could be removed from the database.

Spam: If you use questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background) an engine may ignore or reject your submissions.

Redirects: Redirects or meta refresh tags sometimes cause the engines to have trouble indexing your site. If the engines think you are trying to "trick" them by using "cloaking" or IP redirection technology, they may not index the site at all.

Proper Directory Submissions: When submitting to a directory site like Yahoo, Open Directory, LookSmart, and others, a live person reviews your site. They decide if the site is of sufficient "quality" before they list it. These directories can help you get listed with other engines, so make sure you give your directory submissions the attention they need.

Page Limits: Search engines will only spider so many pages of your Web site. This could be a few dozen or three or four hundred depending on the engine. Google is one engine that tends to crawl deeper into your site. How deep they go may depend on factors like your link popularity. Sites with higher link popularity are deemed "worthier" of more thorough indexing.

Random Errors: Sometimes the engines simply lose submissions at random because of bugs and technical errors. Mistakes happen - remember, they're managing a database containing hundreds of millions of pages.


Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com . Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com

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16 May 2009

MPs on the fiddle second homes

Another MP on the fiddle could be Joan Ryan, who claimed the maximum second home allowance of £31,000 even though she asserts that she lives in her Enfield North constituency - just nine miles from Westminster. I have seen no coverage of any offer to repay MPs expenses from her. Other MPs in similar positions have already done the decent thing:

Alan and Ann Keen claimed almost £40,000 a year on a central London flat although their family home was less than 10 miles away

Chris Grayling claimed for a London flat even though his constituency home is only 17 miles from the House of Commons. He has agreed to stop doing so

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16 April 2008

Adsense Secrets Update - Version 4 Published Today

All I can say is - the Adsense Secrets has been radicaly revised and updated to help you make more in spite of recent falls in Adsense Payouts. Previous editions of the Adsense Secrets eBook sold for $97. Adsense Secrets 4 costs just $9.95!! Get your Copy Now.....


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27 January 2008

Fall in Adsense Earnings

Many Adsense publishers have been upset by the fall in Adsense earnings recently and wondering what they can do to increase their earnings from displaying contextual advertising on their websites or blogs. Why, for example, do the earnings fall in when the clickthrough rate has increased, for example? Find out more in this article on Adsense earnings reductions.


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26 January 2008

More Adsense Traffic

7 Surefire Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that's an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.


Billy Vaughn is a success coach and has experience in making money online. http://www.vaughn40.free1up.com http://www.wealthymarketer.com/go/wealthylife


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18 January 2008

Three points

3 Super-Simple Ways to Use Tell-a-Friend

Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more likely to ask someone you know and trust who they go to before you'll look one up online or in the yellow pages, right?

The same goes for your business. And you'll get HIGHER QUALITY clients and customers through referrals than any other method. So here are three super simple ways for you to help your current clients and customers tell others about you using the Tell-A-Friend strategy.

1. Simply add a sentence or two to the bottom of each issue of your ezine or any other freebie offering you have. Something like:

We grow by recommendation! If you enjoyed this issue, we'd love it if you'd pass the word. Do so by forwarding this to a friend and inviting them to subscribe at the link (above/below).

You can embellish or simplify this according to your personality.

2. Put a Tell-A-Friend (TAF) feature on your sign-up thank you page.

A formal Tell-A-Friend software can help you make it super simple for people to tell a friend about you and your product or service. Some shopping cart systems and web hosts offer this feature, so be sure to check yours and start utilizing it now to help build your list.

If your current vendors don't offer this feature, I highly recommend TAFPro for this. This software has a one-time only fee (it's inexpensive), plus a very reasonable installation charge if you need help from the very customer service friendly Paul Galloway, the owner.

3. Having installed a Tell-A-Friend module, use it to implement a contest with prizes.

Using any of the Tell-A-Friend module, you can easily take the next step and use the contest management feature in the software and create a contest page to send out to your existing subscriber list. Ask your current members to spread the word to enter the contest, and obviously offer some fun prizes to entice people to do so.

Referrals are usually more qualified prospects for your funnel, which is exactly what you want. Pick one of the techniques of using the Tell-A-Friend module and implement it in your business today.


Alicia M Forest, MBA, Multiple Streams Queen & CoachT, founder of ClientAbundance.com and creator of 21 Easy & Essential Steps to Online Success SystemT, teaches professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com .


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20 December 2007

Adsense Earnings Advice

This Blog has moved! You can get help with increasing Adsense earnings, finding high paying keywords and all your other Adsense needs over at our new site. Hope to see you there at Adsense Advice!
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10 December 2007

Adsense Marketing Help

Advantage & Disadvantages of Internet-marketing
Copyright © 2007 Allen Thomason

Internet marketing seems to be a very popular trend now a days to individuals who have opted for conducting an online business. Analyzing your marketing strategy and putting these in right combination to make your marketing efforts effective is what entails a successful business on the net.

An e marketing effort supports the customer base almost round the clock. The helpdesk and support desk facilities, trouble ticket raising options are making it more and more convenient for the clients to opt outsourcing services online. Most of the marketing efforts that cater to the organized sector are open 24 hours and 7 days a week. Moreover, the reach is global and customers feel convenient to shop/communicate anytime they want to.

An offline business could be very resource consuming in terms of cost of advertising and promotion through postal mails and networking similar business partners through tele-calling and organizing physical interactive sessions. In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business.

In offline business, many efforts are thriving on paperwork that takes much more time to be organized, dispatched, and reached to potential clients. Promotional emails are effective to let your prospects know about your products and services.

In e-marketing, automated tools and/or software does the whole thing. Your clients are updated immediately about any new modifications and alternations in information through RSS feeds. RSS feeds are brilliant way to update information and news in businesses that are information sensitive.

Creating interactive platforms, initiating discussions and bloggers community are the best things that endorse co-operative marketing efforts through collaboration and networking. Unlike an offline business, you do not always need a physical space to initiate and promote communication among similar minds. Virtual presence makes you visible and established in your business domain.

There are few disadvantages of Internet marketing. Though cost effective and time saving, internet marketing is not always free. Hardware safety and quality assurance, software that facilitates the unique business requirements, setting up or tagging with online payment channels, online distribution costs, maintenance of site and upgrading are all the requirements for a successful sustaining business on the net.

Moreover, there are not many people who will enroll as loyal customers in your customer database. While this number grows over the years with time, you will do well to depend on some offline complementary methods that enhance your customer database. Striking a balance between offline efforts and continuing online efforts or a combination of the two actually helps you to highlight your market presence as an entrepreneur.

Internet as a virtual marketplace is still not very acceptable to orthodox buyers who prefer physical interaction and physical review of goods/ services before buying them. Building up the trust that interactions in the virtual world are real and honest is an ongoing process and it would require some more time to achieve this dependence on internet marketers.

There is a lot of competition in e-marketing. People are trying hard to promote diverse products and locate the right niche audience. Since internet marketers do not have faces, it is very difficult to identify with their brand and services unless their sites are exceptionally designed to facilitate more and more user participation and understanding. Marking your presence through your brand and USP could be virtually challenging and time taking process.

Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.

Allen Thomason is an accomplished and established internet marketer. To find out how to expand your online knowledge and learn more about Internet Marketing, Advertising, and Proven Marketing Tactics visit http://www.TheProfitCombination.com.


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09 November 2007

Care later

One of the biggest worries any of us has as we get older is whether we have to go into residential care, and how we would be looked after when we are there. The number of scandals over the standards of care mean that we need a reliable source of advice to put our minds at rest. There is a new website offering exactly that help for anyone who needs to know about care homes in the UK: it is called Bettercaring and it is dedicated to answering important questions about finding reliable care in later life. They have details of every single registered UK care home available at the click of your mouse, to see which ones could be suitable for you or your loved one. And the site goes further than that - with updated news every day on issues affecting older people, stories on current caring issues and tips for healthy living. It is also interactive, with a message board and letters page where you can get involved and find other like minded people.


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07 November 2007

Loans Leads

If you are a mortgage broker offering home buyers a choice of financing options, then you are performing a valuable service. Many potential purchasers go online to find help through the maze of available mortgage deals so if you would like more leads fro your mortgage broker business then check out the website at modernlend.com/lenders where you can come to an arrangement for receiving mortgage leads to help your mortgage broker business grow.

What is modernlend.com? Well, it is the online marketplace where borrowers who are seeking home loans for all sorts of purposes can find the best deals to suit their circumstances, whether they are looking for a loan for home refinancing, home equity lines of credit or a mortgage for a new build property. The website at modernlend gives plenty of independent home loans information on current rates and offers an insight on the home mortgaging and purchasing process. Applicants can then ask for a quote for a loan online through the website.

As a mortgage broker this could be the source pf plenty of qualified mortgage leads for your business - sign up today and see your business grow.


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28 October 2007

Win or ..

Who would have thought that one of the biggest earning niches on the internet would be centred on thousands of sites that allow you to take part in games of skill and chance online, pitting your wits against other players from anywhere in the world and creating a whole new online persona for yourself with your choice of Avatar on the more imaginative sites. When you sign up for membership of a casino online you will usually be offered a signup bonus, where the house matches your initial deposit. So when you invest £100 this is immediately doubled to $200. You can look upon this as cash to help you learn how the game works or as a way of increasing your chances of winning more. It is no surprise that this kind of pastime can become addictive: our own dear 'Archers' radio series highlighted some of the dangers last year in its usual shock fashion, depicting a character who was in debt to a friend after losing at a live game and then tried to win the money back by playing online.


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Over the border

The Scottish city of Edinburgh has more historic buildings than any single individual could visit in one trip, maybe that is why so many people love the place so much they do not want to leave. Accommodation in Edinburgh can be hard to find as the place attracts visitors from all over the world and it is a favoured weekend haunt for many Brits as well. Last week Edinburgh was also voted in first place in a survey to decide on the best place to live in the UK. It came out top for quality of life, culture and green credentials.

When the city is extra busy due to a big event like the Edinburgh Festival in August, it can be hard to track down Cheap Hotels in Edinburgh but if you check them out online, well in advance, it may still be possible to find a good hotel that will fit your budget.

Hotels in Edinburgh range from the five star luxury hostelries right through to budget stopovers that appeal to the thousands of students and backpackers who visit the town every year in all seasons. The next big event is the Hogmanay street party, so start looking now if you would like to be there.


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24 October 2007

Bedding in

Stay close to your favourite squeeze with a completely personalised set of bedding including pillow, duvet cover and blanket, all of which can be printed with your top choice of togetherness picture. Maybe it was the time you strolled on the beach together, or perhaps you have a much loved shot of the happy couple dancing by moonlight. Whatever your choice, the people at visionbedding.com can help you find the perfect personalised bedding gift. Think how this is going to make your life so much easier when you need to buy Anniversary Gifts - just put your picture on the item and away you go - they will go to sleep looking at you, and wake up to your photo image!


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14 October 2007

The Secret of Working Multiple Steams of Income Without Knowing How to Swim or Losing Your Mind
Copyright © 2007 Robin Rushlo

Back many years ago-when being in MLM meant you were either in Amway or Shaklee-there was only one way to work a program. You made your prospect list in the small spiral notebook that you carried everywhere- because you never knew when you'd remember the name of someone who wasn't on your list yet! You wrote down everyone on your Christmas card list, anyone you did business with, all the names in your high school year book-yes, everyone you had ever known-including your mother-in-law (no-prejudging now!) and even those you thought you knew. Then you sat down (since no cells phones were around) and started the hard part of this NEW business. You called each name on your list to tell them you had something important that you needed their opinion on and was Tuesday or Thursday better for them? We NEVER gave any information over the phone! To understand this new marketing concept a person had to "see the plan"! Get those people and bring them to the meeting! Tell them that you'd be in their neighborhood anyway (OK, so they lived 30 miles from you) so you'd be happy to pick them up!

Then a man in a navy blue suit with a red tie (the woman in her pastel shirtwaist dress would be sitting on the side of the stage with a beauty pageant smile... and never take their eyes off of HIM! ). He would stand up and draw circles on a white board to show us how we too could be free and living on the beaches of the world! We'd all take notes and make encouraging, enthusiastic comments to our prospect... who was lost in that maze of circles we knew and loved so well.Does anyone else remember those days? I do And I did that for over 30 years of my 37 years in this industry. Be very thankful that you do because we all learned a lot from the MLM giants. I bet you've still got your old Amway tapes too!!! Can you even imagine trying to do Amway on Monday, Wednesday and Friday and Shaklee on Tuesday, Thursday and Saturday??? Of course not! It would be impossible!

Today is the age of technology. Today we contact each other all over the world-in seconds by fax, by phone, by computer , by webcasts, webnairs, and even IM. We meet and greet our prospects by letter and postcard, by ads in magazines and newspapers and on the INTERNET. It used to be how we'd try to convince our mothers-in-law that they just needed to "get in" and draw circles and they would get rich! They took one l-o-n-g look at us and somehow were not convinced. Then if your mother-in-law would the apply to the Federal Witness protection program so you can not find her when you find the Next pot of gold.Today we are EXPERTS, because no matter how little we know when we get on the phone with someone who has requested our information, we know more than they do. You are the expert even if you are in the program for one day you know more about the program than they do. No more three way calls."We all work as a team on this one, friend! I had great results with Product X-and I'd be happy to share this information with all your people, too!" So what about multiple programs??? Back in the days, we bought soap and vitamins. Now we get our office, our food, our telephone service, our health products, even our vacations can be purchased MLM. As a distributor (today often known as IC-Independent Consultant or MA-Marketing Associate) you can purchase products at a lower cost even if you never intend to market the program!

Some programs just go hand in hand. For example, almost anyone who is in MLM now wants to purchase leads that is names, addresses and phone numbers of people actually looking for a business opportunity. This is a service and a product-that you should have available for your downline. Instead of sending your people to me for leads -- doesn't it make sense that they come to you?Will a lead program jeopardize what you are doing with your primary company? Of course not, it can only enhance it! Sometimes people may actually make money faster in the lead program than in your primary one. So what happens? They stay with you in both, of course, because obviously you know about these great programs and they certainly want to stay with the person who helps them to get a check!Having more than one program can also make your prospecting so much easier. Suppose you and Elena have gotten to know each other. You are both in different nutrition companies you love. She says "I wish there was a way we could work together! It would be so much fun and we'd make a great team!" In the past it would be wishful thinking. Today, you can say , "Well, I understand why you are so excited about Company X. I feel that way about my company, too. I do have something you might be interested in though. Do you drink coffee? (...need good MLM leads?... a computer program to keep track of your downline? ...like the idea of earning free Long Distance Service? ...ever wish you could eat wonderful gourmet food and make money too?)

In the early days, we had product pick up from our sponsor's home... then our people would come the next day and pick up from us. There were deliveries to make and downline bonus checks to write. Today is soooo much easier. You introduce Elena to your coffee company for instance. She buys directly from them the only thing you handle is your downline report... and your check! Do you see how easily this can be done? Many of the heavy hitters in MLM suggest you work one program and work it hard! They knew more than I did -- they were heavy hitters, right? I built a large group in nine countries, working from my bedroom office with my babies playing on the floor. The company went through a major upheaval and all my work was lost! All that time and money invested! Gone! So this time I searched for several companies that could be worked together, complimenting each other. I talked to some of my contacts from the old company and things started moving again. In less than 2 months working several programs we were back on track and moving forward again!

Sometimes I hear about how it can't be done or how I'll never make millions this way. That's OK. I don't need to make millions. Billions are easier, But as I tell the naysayers, with the companies and uplines I have chosen I have found financial freedom and more importantly than that" I intend to take a heck of a lot of people with me!

===================================================== If you'd like to learn more about a brand new prospecting system that builds YOUR primary business and generates multiple income streams, go here: http://www.pathtopresident.com/r/blindguy55 Remember you can also learn more of the 35 years in Network Marketing from Dr Robin Rushlo at http://www.cashwithbooks.com =====================================================


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11 October 2007

Employers' essentials

Payroll Essentials for New Employers

When should an Employer Register for PAYE

An employee is anyone who works on a full time, part time or casual basis for the business and includes company directors. Employers should register as soon as possible when a qualifying employee is appointed and may register up to four weeks prior to the first employees pay day. You should register as an employer and operate a PAYE system if your employee already has other employment, or if the employee's earnings are equal to or above the PAYE threshold. The PAYE threshold for 2007-08 is earnings of £100 per week or £435 per month at which point income tax and national insurance deductions may be required. These limits include the value of any benefits in kind that may be paid.

Employer Registration Information Required
Generally the information to be provided includes the business name, trading address, type of business, name and address of the employer, national insurance number and tax office reference of the employer, contact telephone number and email address if applying by email., In addition details will be required of the likely number of employees, frequency of payment, the date the first employee was appointed and the first payment date. Also have available the address where the payroll records will be kept and the contact details of the person responsible for the payroll. Where partners are involved details of each partner's names, addresses, national insurance numbers and tax office references will be required and the LLP number for Limited Liability Partnerships. Limited Companies will be required to supply the address of the company's registered office, date of incorporation and company registration number plus details of the directors; names, addresses, contact telephone numbers, national insurance numbers, tax office references

How to register as a PAYE Employer
Employers can register for PAYE online at the HMCE website. Click Employers - Register as an Employer - First steps as an Employer - scroll down the page until you can click email which then presents you with online registration form to complete and send. Alternatively contact HMCE Employer Helpline at 0845 6070 143.

PAYE and Payroll Records

Accurate payroll records are essential, full stop. Employers must keep payroll records for both HMCE purposes and employees. The employee records must include the name and address of the employee, national insurance number, date of birth, income tax code, all payments and benefits made and all deductions for income tax, national insurance and voluntary deductions. When registering to operate a PAYE system immediate arrangements should be made to ensure these records are maintained either by setting up the records yourself using the help and advice contained in the Revenue CD-ROM provided to all new and existing employers or employing a payroll service to produce the records or using a payroll software package. Various payroll software packages are available with different degrees of complexity. The DIY Accounting Payroll Software is an ideal solution for small employers being written on excel spreadsheets and in addition to producing the deduction calculations and payslips the payroll software also automatically completes an excel copy of the compulsory HMCE forms significantly easing the administrative burden.

Paying Employees
Employees must be paid the national minimum wage which for adults was raised on the 1st October 2007 to £5.52 per hour. Every employee must receive a payslip that shows the amount of income tax and national insurance deducted from the gross pay. In addition every employer must also calculate the employer's national insurance contribution. If you are an employer and not operating a payroll software system such as the DIY Accounting Payroll Software then you must design a payslip to give to your employees to satisfy legal requirements.

HMCE Payroll Forms

P11 Employees Deductions Working Sheet

The working paper is a record of the weekly or monthly pay for each employee and the income tax and national insurance deductions.

P14 End of Year Employees Deductions Summary

Summary of the employee income tax and national insurance deductions recorded on the P11 deductions working sheet

P35 Annual Employers Return

Summary detailed by employee of the annual totals of income tax and employee's national insurance deductions and employers national insurance liability

P45 Details of Employee Leaving
Only available from the Employer's helpline the P45 is a certificate of the amount paid to the employee and the income tax deducted during that employment. Every employee that leaves the employers employment should be issued with a P45.

P60 End of Year Employees Certificate
The P60 is a certificate of an employees total earnings and total income tax deducted during the tax year including previous those of previous employers and also the amount of national insurance deducted by the current employer and should be issued to every employee the employer has at the 5th April each year.

Each of these HMCE PAYE forms are automatically completed by the DIY Accounting payroll software which produces excel copies of the HMCE forms making the package highly suitable for both inexperienced employers and those wishing to minimise the administrative burden payroll can place on an employer.

PAYE Payments and Online Bonuses

Deductions of income tax, employees national insurance and employers national insurance must be paid to HMCE each month, the standard final payment date being the 19th of the month following the payroll month. If monthly payments of income tax and national insurance deductions including employer's national insurance are under £1,500 per month then employers have the option to pay the amount due to the HMCE on a quarterly rather than a monthly basis. Payments of income tax and national insurance to the HMCE can be made online electronically. At the end of each financial year, 5th April, every employer must submit the P35 Annual Employers Return .to HMCE detailing the amounts paid to each employee and the deductions made for income tax, employees national insurance and employers national insurance with the amount that has already been paid to HMCE in respect of the income tax and national insurance contributions. Employers with less than 50 employees are eligible for a tax free online bonus when the P35 Employers Annual Return is submitted online which has been a tax free £250 and £150 in recent years.

Terry Cartwright is a qualified accountant in the UK designing accounting and payroll solutions for small to medium sized business of Accounting Software and Payroll Software specifically for self employed and limited companies in the UK that produce a fully automated final set of accounts on excel spreadsheets.

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06 October 2007


If you have a short term cash flow problem, did you know that you can get a cash advance, known often as a payday loan, to tide you over? There are hundreds of companies offering these types of loans: by their nature they do not involve any credit checks as you need the money in your bank fast! This is a useful source of funds in an emergency and you can find an arrangement to suit your personal circumstances. This is a far better alternative than selling or pawning your property, and the interest is probably lower than you thought. So as there are so many lenders offering payday loans, how can tyou find the best one for you? Check out a good comparison site that explains exactly what is involved, what to look for and lists the best lenders for you to browse through.


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05 October 2007


Your small online business needs all the add-ons that the big guys have, but you do not have hordes of technical staff to make them work. Getting a shopping cart is a case in point. You need to look around to find affordable eCommerce packages that give you all the necessary features and security, to give a professional image to professional customers.

The last thing that you need is to face a load of complicated programming to get your shopping cart up and running, so look for a fully installed shopping cart that is ready for you to add your items and prices - they are around, and you do not have to settle for less. Also make sure your shopping site will be SSL encrypted for security of your customers' data, and that it conforms with the requirements of all the major credit card processors and Paypal.


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Writing Your Way to Freedom

Writing soothes my soul and allows me to escape into my own created world where there are no boundaries. It calms me and takes me into an unknown world well worth the adventure. Much of my writing is the window to the heart, soul and mind of Lisa. While writing had been a hobby for many years, I opened that window for all the world to see when I did my first self-published booklet in 1997.

Poetry, on the other hand, was a hidden passion, peeking in on a deeper more intimate side of me. When I'm writing poetry there are no rules to follow, something I struggled with as a child. As a young girl, I was placed in a special remedial class for students who needed additional help with their reading skills. Little did I know how monumentally limiting that moment would be for me. With that experience, I decided my writing wasn't good enough for anyone to see.

Eventually, I found that there were rules about writing, ways you should write even rules about life that I must follow to be good. I created my own hidden world of rules for writing, my own rules of life, and kept them in a safe place hidden from everyone. Publicly, I focused my energies on mathematics and earned a B.S.in Business Administration with a concentration in Finance. Although silent, the writer in me remained.

Funny, that I was teaching women to live passionately and to have powerful, fulfilled lives, yet my poetry was a hidden passion. I realized keeping it a secret was compromising my integrity. It was time to unleash, unlock and empower the extraordinary woman within.

My husband encouraged me to read my poetry aloud as often as possible given my love and passion for it. At an open mic night while visiting California, the positive response finally convinced me to believe my friends, my husband, and most importantly, to believe in myself. I decided to let go of the past about not being a good writer and to let it rip. I assembled an electronic book, A Collection on Love, Loss and Life and five accompanying poetic prints.

I believe there is a writer in all of us. The process of opening up your creativity is not a simple formula; each woman has her own process but the following steps worked for me:

1) Find the space for your creativity to emerge. You must be still to hear from your inner self, your spirit. Webster defines "be" as "to exist or live." Being requires very little effort, very little thought, because you ARE simply by virtue of being alive.

Further, Webster defines "still" as "noiseless; silent, stationary and tranquil; calm." In being still, you want to calm and center yourself, focusing on being present to the moment. One way to do this is to find a place of solitude, a tranquil place when you can actively listen for what's needed and wanted.

2) Open your heart to your passions. In the still moments you want to listen to your spirit and begin to give language to your inner voice.

Ask yourself:

* What is it that I most love?

* What is life like when I lose track of time?

* What am I engaged in?

* What is the experience?

* What are my most intimate thoughts?

* When am I most alive?

3) Think of how you feel. Notice what emotions are bubbling up within you. Our emotions are the flags of our passions waving us down the path to our truest selves.

4) As your thoughts unfold, capture your experience on paper. Give it life by writing it as vividly and specifically as you can. Thank the Editor for sharing and send her away! Just be still and write until you are empty, describing every feeling, every thought and every emotion. I'll leave you with an excerpt from my poem.

If My Passion Could Feel

If my passion could feel, it would spread its wings open, fly and soar Wide open.

Oh, freely gliding.

Free. Free. Free to be, to create, concentrate, relate from a clean slate.

And make visions of one's own calling.

Embrace and face the world with a full succulent force and rejoice.

It would swoop up those who long and choose to be with me....finding peace and serenity within.

Ahhhh, yes, if my passion could feel....

Free, oooohhhh free, Wild-like free, free, freeeeeeeee...

As founder and president of The Power, Passion & Purpose Group, Lisa Thomas brings over twenty years experience in business, relationship and individual life coaching. Join the P3groups mailing list to receive our online magazine - The P3 Power Boost Magazine for Women at http://www.TheP3Group.com
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30 September 2007

Google Adsense Maximise Revenue From Your Website or Blog -

This Blog has moved! You can get help with increasing Adsense earnings, finding high paying keywords and all your other Adsense needs over at our new site. Hope to see you there at Adsense Advice!


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28 September 2007

Higher earnings from Google Gadget Ads

Check One of Google's recent innovation for Adsense publishers and Adwords Advertisers, Google Gadget Ads. These are designed to act as "mini-sites" showing as Adsense ads. They are going o be interactive in order to keep readers at your site for longer. Find out how Gadget ads can boost Adsense earnings.


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26 September 2007

Online spells

A friend has got a fabulous little shop selling spiritual items, spells and talismans. The stock is great but he needs more customers! I asked him why he was not selling his goods online and he told me he could not afford to set up an online shop. Well there is a software package that he can install as a complete turnkey solution to his needs - no programmer required! He will be able to manage the whole business via this one complete ecommerce software package.

This store building software is so easy to use that it gives a sole trader the chance to put up a shop that gives just the same professional appearance as any of the big stores, and show his stock in the best possible light. All this is available with no upfront outlay - he just has to pay a low monthly fee. Plus there is a one month free trial to see how useful he finds it. Another thing the software allows him to do is accept credit cards from all his customers, and this increases the size of the order - most of us spend more when we are paying by credit card.


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24 September 2007

Picture show

We were recently trying to think of an original birthday present for my partner, who has everything that he wants at home, more clothes than he could ever wear - you get the picture? That was the point of inspiration - he loves to have photos of family and friends on show, but dislikes clutter. A digital photo frame is the answer. This is a stylish way to display all your favourite still photos and short film clips using a simple upload to the frame from your digital camera. Inside the digital picture frame you have a set of infrared remote controls to choose the frequency for the images to change over, so you can show a different photo every two minutes for example. In the end we chose the eight-inch clear acrylic frame with a black insert. You can now order digital frames online for a low price, I defy you to find anybody who would not like to have one!


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23 September 2007

Adsense income

Your Adsense blog can get access to a lucrative alternate source of income thanks to a fairly new service from Smorty. This company acts as a link between bloggers and advertisers who are willing to pay for sponsored blog reviews. At Smorty you register a blog - one per account - and you will receive email alerts when there is a new paid campaign for which your blog is eligible. Then you have the chance to log in to the site, claim the opportunity and you then have three days to write and publish the blog advertising post on your blog. Your post will then show as pending approval, and is normally approved within a few days. The company pays out via Paypal at the end of each month. The amount you get paid for blogging for each sponsored post varies from $6 upwards. If you want to start blogging for money, you can submit your blog today and you normally get a decision withing 24 hours, after that you can look out for blog advertising opportunities.


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