We are still plagued by the display of low paying AdSense ads on one of our sites - ofetn paying as little as 3c per click. I suspected that the Adwords advertisers were promoting Made for Adsense (MFA) sites. Made for Adsense sites contain very little page content, with gaps for the content on each page where the key word is placed. For example:
"Have you been searching for more information on adsense and have had trouble finding exactly what you're looking for? If so, you are in the right place! You'll find more info about adsense on this page, including articles, tips, quotes .."
You see how it works? You could insert almost any word or phrase in the gaps on these pages as they are created by automated software. The rest of the page displays Google Adsense ad blocks and numerous links. These pages are created purely to make money from Google AdSense.
These sites are bad news for your AdSense income. This is how it works: MFA sites buy traffic by advertising on Google Adwords and other Pay Per Click (PPC) networks. The publisher receives a very low cost per click (CPC) rate as these advertisers buy the traffic at the lowest possible bid price. This results in clicks where you receive sums as low as 1 cent per click. The process is explained here
Labels: adsense, adsense arbitrage, competitive ads