12 April 2007

Maximize Adsense Earnings - Drive Traffic to Your Adsense Ads

Most webmasters realize Adsense can produce significant advertising revenue. That is why most of them chase high paying keywords. They find lists of high paying keywords and use various methods to identify them. And yet, after putting up these optimized web pages, the money they expected is not really coming in. What are they doing wrong?

Having pages with the right key words is one thing, but visitors need to be sent to those pages to generate any income from them. To get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they are likely to click on another page if it sounds interesting. They get there using links from the initial page visited, know as the landing page. This is site navigation. It is all about enabling visitors to move about within your site. And one way of maximizing your Adsense earnings.

A typical website has menu links on each page. The wording on these links is what grabs a visitor's attention and gets them to click on one of the links that will take them to another page of that website. Links labelled "free' or "download" are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying
There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labelled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real money.

Before you begin testing if this method will work for you and your website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

The next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see every day. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers' attention. There is no limit to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines or the Adsense terms of service, then go for it.

Also remember that it is all about location, location, location. Once you have an attention-grabbing descriptionyou need to locate the perfect spot on your page to place that link to your high paying page. There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. "Hot pages" or "Most read" lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored. Let the testing begin. Test and track your visits until you find the site navigation style that works best for your Adsense site.
ToonChooi Tan


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