28 April 2007

Future with Adsense

I have been looking around at the conversations among real people (not just those trying to link to their latest ebook) on whether Adsense is a viable way to earn money online. We believe any income stream needs continual review, and AdSense is no different. There are three major areas of concern:
  • Publishers can make more money by keeping visitors on the site than sending them straight to a clickthrough link
  • That income can be cut off without notice by companies like Google.
  • Publishers have to work very hard to get visitors to their Adsense ads, and outside factors can reduce visitor numbers if the site search engine ranking falls.
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